Where is the Simply Fit board from Shark Tank Season 7 today?

Back in 2015, co-owner Gloria Hoffman and her mother Linda Clark had the Sharks on season 7 of ABC’s Shark Tank performed "The Twist" as the mother-daughter duo pitched their innovative fitness product Simply Fit Board to investors (via CNBC’s ambitions). The Simply Fit Skateboard is shaped like a brightly colored concave skateboard, allowing users to improve their balance, strengthen their back and legs, and strengthen their core simply by standing on the skateboard. Hoffman and Clark then showed consumers how to further their workout by twisting at the waist, and the board would slide seamlessly with them thanks to its highly lubricated plastic material. Additionally, they explain that the board can also be used as a support for planks, push-ups, and squats.

Sharks Kevin O’Leary and Robert Herjavec didn’t hesitate to jump in and try the product out for themselves. Almost immediately, O’Leary offered $250,000 in exchange for 30 percent of the company, an unexpected increase from the co-developer’s original asking price of $125,000 for 15 percent. Lori Greiner was also interested, offering $125,000 in exchange for a 20% stake. Hoffman and Clark countered by asking the two Sharks if they would be interested in a joint deal, and Greiner immediately said no. In the end, the Queen of QVC won and the Simply Fit Board sealed the deal.

in a ABC update videoHoffman explained that before appearing on "Shark Tank," the company had reached $575,000 in sales. Their sales soared to $1.25 million within 24 hours of the episode airing, and the Simply Fit Board sold out within six minutes of its debut on QVC. The product’s reach quickly expanded to a global audience, raking in more than $9 million just seven months after Hoffman and Clark’s Shark Tank premiere. "This is a once-in-a-lifetime product," Greiner told success magazine 2017. “We’ve just launched in all Home Depot, Walmart, Bed Bath & Beyond and Kmart stores, and soon we’ll be across Europe, Japan and Australia.”

However, this isn’t the family’s first foray into entrepreneurship, Clark told Success Magazine that more than two decades ago she developed an organic play clay product for children called Play Clay, which comes in a variety of fruity scents. However, it’s unclear where the product is now, and the Play Clay Factory website appears to be no longer accessible. Unlike Play Clay, is Simply Fit Board still popular among fitness enthusiasts today?

While the company doesn’t appear to be promoting the Simply Fit Board as aggressively as it once was, the product is still around today. Currently available for purchase on the following website Amazon Available in a variety of colors, with latest 5-star customer reviews published in July 2024. However, Amazon seems to be the best (and perhaps only) place to buy Simply Fit surfboards. "As Seen on TV" products launched at Walmart website But currently out of stock. The company’s SimplyFit21.com website also appears to be unavailable. Simply Fit Board also doesn’t seem to be on social media much lately as it’s the last Instagram Post from five years ago.

Unlike Simply Fit Board, co-founder Gloria Hoffman continues to be socially active. According to her LinkedIn profileshe is the founder of Simply Fit Systems, a title she still wears today. However, most of her personal Instagram The content does not focus on her entrepreneurial endeavors. Instead, she likes to share photos of her family life and highlight her son’s athletic achievements. This makes sense when you consider how Huffman personally defines success when she told Success magazine in 2017: “Success to me is being able to spend quality time with my kids without having to The stress of worrying about money. I hope my mom and I can inspire other entrepreneurs that with a good idea and a lot of hard work, your dreams can come true.”